a craft beer adventure
This is the story of a Craft Beer Adventure, from celebrating successful ascents of Yosemite rock climbs with the likes of Sierra Nevada Pale Ale and Anchor Steam in 1990, to selling Samuel Smith’s Taddy Porter on Shakedown Street at Grateful Dead Shows, to the failures and successes of homebrewing, to travelling the globe in search of great rock climbs and great beer, to settling down in South Africa, having a family, and creating the beers that lead to the founding of Devil’s Peak Brewing Company to launching FURTHUR BREWING …….please join me, Greg Crum, on my adventure!
What’s with “Truth to Material”?
The phrase, actually “Truth to Materials”, apparently originated in the Arts and Crafts movement in the late 19th century when “practitioners advocated honesty of construction and truth to materials”. In other words, let the intrinsic beauty of the materials used shine through on their own without a bunch of fluff and deceit. In a contemporary sense, I believe this phrase can be expanded to include being true to our actions in life, how we treat our fellow humans, and, of course, how we make beer.